A/B Testing vs. Multi-Armed Bandits: A Complete Experimentation Guide for Marketers

Track your user behavior and improve the performance of your digital presence: Maximize Conversions. Make Smarter Decisions. Optimize Faster.

Are you running experiments, or want to start running tests, on your website, app, or marketing campaigns, but unsure whether A/B testing or multi-armed bandits (MAB) is the better approach?

This in-depth eBook gives you the clarity, strategy, and tools you need to decide which testing approach is best for you.

You’ll explore:

✅ Definitions of A/B testing and MAB —clear explanations with pros and cons of each
✅ When to use each method—real-world guidance for marketers and product managers
✅ Side-by-side comparisons of strengths, weaknesses, speed, and complexity
✅ Popular tools and platforms—from Optimizely to Meta Ads and GrowthBook
✅ Bonus: Printable summary cheat sheet for quick reference in your team’s experimentation playbook

Who it's for:

• Growth marketers
• UX and CRO specialists
• Product managers
• Analysts
• Founders looking to scale smarter

Whether you're optimizing landing pages or running time-sensitive promotions, this eBook will help you pick the right strategy for continued optimization and get better results, faster.

📦 What’s Included

• 10-page PDF eBook (A/B Testing vs. MAB: Comparison Guide)
• 1-page Quick-Reference Cheat Sheet
• List of Tools + Setup Tips (with Links)
• Templates for A/B and MAB testing
• 📊 Bonus Section: Multi-variate testing

Purchase includes ongoing updates and added features!